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RFP: Panther Town University of Northern Iowa

  • Writer: Jared Hottle
    Jared Hottle
  • 6 days ago
  • 2 min read

🏗️ Destination District Development Opportunity


concept sketch of panther town

University of Northern Iowa – Cedar Falls, IATransformative Mixed-Use Campus Development


The University of Northern Iowa (UNI) is seeking proposals from master developers to create a vibrant, pedestrian-focused mixed-use “Destination District” adjacent to the UNI-Dome, McLeod Center, and new Cedar Falls High School.

This public-private partnership opportunity spans 18 acres of prime, university-owned land with strong traffic counts, adjacency to 500,000+ annual event visitors, and a regional draw from the Cedar Valley metro. A RFP for Panther Town at beautiful University of Northern Iowa.


📍 Location Information:

Address: Southwest corner of Hudson Rd & West 27th St, Cedar Falls, IA

Ownership: University of Northern Iowa (Ground lease)

Size: ~18 acres (primarily flat, sloping gently east/south)


🚦 Prominent Cross Streets:

  • Hudson Road: Minor arterial with ~12,000-17,000 cars/day

  • West 27th Street: Collector with ~2,000–5,000 cars/day

  • Panther Parkway: Bisects the site and connects to 31st St


💰 Development Scope & Uses:

Targeted mix of high-traffic, experience-rich uses including:

Use Type

Approx. Size/Units

Retail / Commercial

75,000 – 100,000 SF

Office / Medical

20,000 – 40,000 SF

Hotel

100 – 120 rooms

Housing

100 – 150 units (non-student)

Student/Event Parking

TBD

Possible UNI Wrestling Facility

TBD

🏨 Hotel entrance will align with McLeod Center for strong visual axis.


🧭 Development Goals:

UNI is prioritizing proposals that:

  • Create an active, daily-use and gameday destination

  • Deepen town-gown connections with the Cedar Falls region

  • Attract and retain students, faculty, and visitors

  • Generate long-term ROI for the university

  • Drive tourism, energy, and economic activity


🏟️ Nearby Anchor Amenities:

  • UNI-Dome: 12,000 seats, 500k+ annual attendance

  • McLeod Center: 6,650 seats, basketball, volleyball, events

  • Cedar Falls High School: New $112M facility next door

  • Gallagher Bluedorn PAC: 300+ events/year

  • Campus Housing: 2,000+ beds across Hudson Rd


🚧 Infrastructure Notes:

  • Utilities: Adjacent water/sewer, existing stormwater basin

  • Overhead lines along 27th may need to be buried

  • Panther Parkway allows internal site circulation

  • Stormwater: Existing basin likely accommodates most needs


🧱 Design Guidelines:

  • Plaza-Facing First Floors: Must include retail/active commercial

  • Mixed-Use Heights: One-story restaurant to 4-story residential

  • Entrances & Windows: Must orient to street/plaza, promote visibility

  • Key Sightlines: Preserve view corridor to McLeod/UNI-Dome


🗓️ Submission Timeline:

  • RFQ Issued: June 25, 2025

  • Proposals Due: August 22, 2025, by 4:00 PM

  • Interviews: Fall 2025 (as needed)

  • Selection Announced: End of 2025


🔑 RFP: Panther Town University of Northern Iowa Summary

This is a rare chance to shape a generational campus district in one of Iowa’s key regional metros. With over 165,000 MSA population, over 440,000 annual tourists, and a growing UNI enrollment base, the Destination District offers the scale, visibility, and synergy ideal for retail, hospitality, housing, and more.


👷 Ready to bring this vision to life? Shoot me a message today!


Floorplan overview of concept buildings.

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