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Prime Restaurant Investment Opportunities: Three Strategic QSR Locations Across Iowa's Growing Markets and Restaurant Lease Rates in Iowa

  • Writer: Jared Hottle
    Jared Hottle
  • Sep 10
  • 4 min read
drone view of Edington Road in Eldora

A comprehensive analysis of standalone restaurant properties offering exceptional value in established Iowa communities

Iowa's restaurant real estate market continues to present compelling opportunities for savvy investors and operators, particularly in established secondary markets with strong demographics and proven traffic patterns. With restaurant lease rates averaging $14-31 per square foot statewide and robust population fundamentals, the following three properties represent prime acquisition targets for both renovation and redevelopment strategies.


Market Overview: Iowa's Restaurant Real Estate Fundamentals

Current market conditions favor investors seeking value-driven opportunities with built-in operational advantages. Iowa's restaurant lease rates have stabilized between $14.64-$31.00 per square foot NNN, providing attractive benchmarks for evaluating these opportunities. Each property benefits from existing restaurant infrastructure including specialized ventilation, grease management systems, and ADA-compliant facilities—representing significant savings versus ground-up development.


1925 7th Ave, Marion, IA 52302 – Premium Cedar Rapids Suburb Location

Dark KFC in Marion

Market Position & Demographics

Located in the heart of Marion's commercial corridor along 7th Avenue, this property sits within one of Iowa's most affluent suburban markets. Marion boasts impressive demographics with a population of 41,690 and a median household income of $87,105—significantly above both state and national averages. The 19.1-minute average commute time positions Marion as a desirable bedroom community for Cedar Rapids metro professionals.

The immediate trade area demonstrates strong restaurant density, with successful operations including The Hip-Stir, MIX - Uptown Marion, and Zoey's Pizzeria generating solid traffic counts along this corridor. The property sits in the center mass of Marion's retail activity, benefiting from consistent daily traffic patterns and established dining habits.


Property Analysis

Current Status: Dark tenant space under corporate lease Estimated Size: 4,000-5,500 square feet (typical QSR footprint) Estimated Market Rent: $18-22/SF NNN based on comparable Marion retail rates Projected Annual Rent: $72,000-$121,000

Infrastructure Assessment

The existing restaurant shell likely includes:

  • Commercial kitchen ventilation systems compliant with Iowa Mechanical Code requirements

  • Grease trap/interceptor systems sized for commercial operations

  • ADA-compliant restroom facilities and accessibility features

  • Adequate parking ratios for restaurant use

  • Utility capacity for commercial food service equipment


Investment Strategy: Renovation Opportunity

This property is ideally suited for regional or local restaurant operators seeking an established location with existing infrastructure. The corporate lease provides income stability during tenant transition periods, while the prime Marion location offers strong long-term fundamentals. With Marion's continued population growth (0.698% annually) and above-average household incomes, this represents a premium suburban restaurant opportunity.

Target Operators: Fast-casual chains, family dining concepts, ethnic restaurants serving the affluent suburban demographic.


10 Plaza Dr, Clear Lake, IA 50428 – Interstate Gateway Location

Vacant KFC in Clear Lake

Market Position & Demographics

Strategically positioned near Interstate access in Clear Lake, this former KFC location capitalizes on both local demographics and transient traffic. Clear Lake's market fundamentals include a stable population of 7,603 with a median household income of $70,278 and low poverty rates (7.31%). The community's tourism economy, centered around Clear Lake itself, generates additional seasonal traffic beyond resident spending.

The proximity to interstate infrastructure provides exceptional visibility and accessibility for both local customers and travelers—a significant competitive advantage in the QSR sector.


Property Analysis

Current Status: Former KFC, vacant Estimated Size: 3,800-4,200 square feet Estimated Market Rent: $16-20/SF NNN Projected Annual Rent: $60,800-$84,000

Infrastructure Assessment

As a former national QSR location, the property includes:

  • Drive-through infrastructure and traffic flow design

  • Heavy-duty kitchen ventilation and fire suppression systems

  • Properly sized grease management systems

  • Adequate parking and stacking lanes

  • Utility infrastructure designed for high-volume food service


Investment Strategy: Renovation vs. Scrape/Rebuild Analysis

Renovation Pros: Existing drive-through infrastructure, established traffic patterns, immediate occupancy potential Scrape/Rebuild Pros: Modern efficiency standards, right-sized for current operators, optimal site utilization

Given Clear Lake's location benefits and proven QSR performance history, this site presents flexibility for both approaches. The interstate accessibility makes it particularly attractive for regional QSR chains seeking market penetration or local operators wanting proven performance metrics.

Target Operators: Regional burger concepts, chicken chains, Mexican QSR, coffee/breakfast operators.


1914 Edgington Ave, Eldora, IA 50627 – Small Town Value Play


Pizza Ranch Exterior

Market Position & Demographics

This former Pizza Ranch location sits in Eldora's primary commercial district, serving a stable community of 2,622 residents with a solid median household income of $72,107. While smaller than the other markets, Eldora's rural location creates a captive audience with limited dining competition—a significant advantage for the right operator.

The property's location along Edgington Avenue positions it centrally within Eldora's retail core, benefiting from concentrated foot traffic and established parking patterns.


Property Analysis

Current Status: Former Pizza Ranch, closed Estimated Size: 4,500-5,200 square feet (includes dining room and buffet areas) Estimated Market Rent: $12-16/SF NNN Projected Annual Rent: $54,000-$83,200

Infrastructure Assessment

Former Pizza Ranch infrastructure includes:

  • Buffet-style service areas and warming equipment hookups

  • Pizza oven installations and commercial baking equipment

  • Large-capacity HVAC systems

  • Extensive dining room seating infrastructure

  • Drive-through capabilities (location dependent)


Investment Strategy: Selective Renovation Opportunity

Eldora's smaller market requires careful operator selection, but offers significant advantages including reduced competition, established traffic patterns, and affordable operational costs. The buffet-style infrastructure makes this particularly suitable for family dining concepts or operators seeking to serve Eldora's rural trade area.

Renovation vs. Scrape Analysis: Given the smaller market and lower rent projections, renovation maximizing existing infrastructure provides the best ROI pathway. The extensive dining room infrastructure supports concepts requiring significant seating capacity.

Target Operators: Local family dining operators, ethnic restaurants, breakfast/coffee concepts, pizza operators continuing the established use pattern.


Investment Conclusions & Recommendations and Restaurant Lease Rates in Iowa


Market Ranking by Investment Priority:

  1. Marion (1925 7th Ave) - Premium demographics, established market, strong rent growth potential

  2. Clear Lake (10 Plaza Dr) - Interstate access, tourism traffic, proven QSR location

  3. Eldora (1914 Edgington Ave) - Value play, captive market, lower competition


Key Investment Considerations:

Infrastructure Value: All three properties benefit from existing restaurant infrastructure worth $150,000-$300,000 in avoided development costs including specialized ventilation, grease management, and ADA compliance features.

Traffic Count Advantages: Each location sits in the center mass of its respective community's commercial activity, providing consistent daily traffic exposure crucial for restaurant success.

Acquisition Timing: With Iowa's restaurant lease market showing stability at $14.64-$31.00/SF NNN, these properties offer immediate income potential while providing optionality for repositioning strategies.


For operators and investors seeking established restaurant locations with proven infrastructure and strong demographic fundamentals, these three Iowa properties represent compelling opportunities across different market segments and investment profiles.

For detailed market analysis and acquisition strategies for these properties, contact commercial real estate professionals specializing in Iowa restaurant investments. Property details and availability subject to change.

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